AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps on iOS in South Africa: Q2 2025
Discover the performance trends of the top 5 personal finance apps in South Africa on iOS during Q2 2025, highlighting key metrics like downloads and revenue.
In the second quarter of 2025, several personal finance apps on iOS showcased varied performance trends in South Africa. These insights, sourced from Sensor Tower, provide a snapshot of the top five applications in this category.
Splitwise saw a consistent rise in weekly downloads, peaking at around 554 in late June. Its revenue fluctuated slightly, with a high of approximately $280 in early June. Active users started at 12.9K and experienced a slight dip, ending the quarter at 11.6K.
Vault22 maintained modest weekly revenue, reaching $13 by the end of June. Downloads varied, with a notable increase to 289 towards the quarter's close.
The Buddy: Budget Planner App had a steady revenue flow, culminating at $191 in the final week. Download activity saw a resurgence, reaching 252 in late June, while active users remained stable, ending at 334.
Budget App & Expense Tracker experienced steady revenue, with a peak of $52 in late April. Downloads fluctuated, with a significant rise to 173 in the last weeks of June.
Lastly, Budget Bestie showed a revenue peak of $83 in late June. Downloads were inconsistent but saw a notable spike to 333 mid-June.
For more detailed insights into these apps, you can visit Sensor Tower's platform.
